What are the food packaging design considerations?

We will design the outer packaging according to the positioning and characteristics of the product, and attract consumers when beautifying the appearance of the food. What problems should we consider when designing the food packaging?

1. Aesthetics: It is the most important subject of packaging design. With the rapid development of the times, our aesthetics has grown and changed. Pay attention to the design of the product packaging according to the target group, using appropriate artistic techniques, which can be more artistic.

2. Rationality: The packaging screen can be exaggerated properly, but it cannot be exaggerated and misunderstood by consumers. Modern food packaging design uses artistic effects to express product characteristics, such as computer painting products, which can make up for the shortcomings caused by photographs, and can be combined with ingredients, raw materials, etc., which can make the public more intuitive. To the product.

3. Targeted: Because of the special nature of the food, it can be designed to highlight the characteristics of the product for a certain range of people. Like middle-aged and old-age foods, they are more traditional in the form of packaging, and most of the colors used are deep and steady colors. And children's food will be lively and lovely on the packaging. In addition, a certain regional product or a special food in a certain area will add some iconic elements to the packaging to highlight local features and enhance product identification.